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 \"companyName\": \"北京鹰飞国际知识产权代理有限公司\",\n  \"description\": \"鹰飞国际拥有20年海外商务服务经验，专注美国移民、离岸公司注册、全球商标、海牙认证等一站式服务。\",\n  \"phone\": \"400-7227-010\",\n  \"icp\": \"京ICP备13027133号-2\",\n  \"icpUrl\": \"https:\u002F\u002Fbeian.miit.gov.cn\",\n  \"addresses\": [\n    { \"label\": \"北京总部\", \"text\": \"北京市海淀区马甸东路17号金澳国际写字楼716号\", \"phone\": \"010-82005688\" },\n    { \"label\": \"深圳分部\", \"text\": \"深圳市罗湖区人民南路2008号嘉里中心2509\", \"phone\": \"0755-82333250\" },\n    { \"label\": \"美国分部\", \"text\": \"1455 S. Campus Ave., Ontario, CA 91761\", \"phone\": \"626-922-6321\" }\n  ],\n  \"linkGroups\": [\n    {\n      \"title\": \"快速导航\",\n      \"links\": [\n        { \"text\": \"首页\", \"url\": \"\u002F\" },\n        { \"text\": \"关于鹰飞\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"招贤纳士\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"市场合作\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"法律声明\", \"url\": \"\u002Fregister\" }\n      ]\n    },\n    {\n      \"title\": \"热门服务\",\n      \"links\": [\n        { \"text\": \"美国L1绿卡\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"杰出人才移民\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国公司注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国商标注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国公证认证\", \"url\": \"\u002Fregister\" }\n      ]\n    },\n    {\n      \"title\": \"离岸公司\",\n      \"links\": [\n        { \"text\": \"BVI公司注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"中国香港公司\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"中国香港商标\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国银行开户\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"欧盟商标注册\", \"url\": \"\u002Fregister\" }\n      ]\n    }\n  ]\n}\n","010-82005688",{"found":216,"seo":217,"column":223,"doc":225,"related":231},true,{"title":218,"description":219,"keywords":220,"image":221,"ogType":222},"2025中国企业在日商标注册量达2.3万件 | 日本商标注册全流程指南","2025年JPO最新数据显示，中国申请人在日商标注册量同比增长8.7%，占境外申请总量近45%。本文深度剖析中国品牌出海日本趋势，并提供日本商标注册全流程实操指南。","日本商标注册,中国企业在日商标注册,日本商标申请流程,日本商标注册费用,跨境电商日本品牌","https:\u002F\u002Fyingfei.blob.core.windows.net\u002Fweb-202605-yfgj68\u002FUploaderfcl5e0412li_2026_05_27_00_53_12.jpg","article",{"columnId":224,"columnName":129},"col3c5f1b0083",{"docId":226,"fullTitle":227,"summary":212,"createDate":228,"titlePhoto":221,"content":229,"contentFormat":230},"dcio3ffc6fb7","中国品牌出海日本狂飙！2025年商标注册量激增","2026-05-27","{\"time\":1779868397026,\"blocks\":[{\"id\":\"yAEzHyliq9\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">近年来，中国企业进军日本市场的步伐明显加快。据日本特许厅最新发布的《2025年度专利行政年次报告》显示，中国企业在日本的商标注册申请量持续保持高位，正在成为日本商标注册体系中的核心力量。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"ZixrkfZxj0\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">一、数据透视：中国企业在日商标申请持续领跑\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"P07XHSLzFK\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">根据JPO统计，2024年度中国申请人在日本提交的商标注册申请量约为\u003C\u002Fspan>\u003Cspan class=\\\"\\\">23,000件\u003C\u002Fspan>\u003Cspan class=\\\"\\\">，同比增长约\u003C\u002Fspan>\u003Cspan class=\\\"\\\">8.7%\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan> \u003C\u002Fspan>，占日本整体境外申请总量的\u003C\u002Fspan>\u003Cspan class=\\\"\\\">近45%\u003C\u002Fspan>\u003Cspan class=\\\"\\\">，已连续第5年位居境外申请人首位。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"_aPSKmrSFs\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">回顾近年增长轨迹：2020年约13,000件，2021年突破16,000件，2022年达到19,000件，2023年上升至21,000件，到2024年已达到23,000件，几乎每年以数千件的增量稳步攀升。相比之下，2024年度境外申请人第二位美国约为7,000件，第三位韩国约为3,800件，第四位德国约为2,100件。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"1y74e-ilfy\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2025年全年，日本总计商标申请量为168,114件，其中授权量为134,798件，较2024年均有提升。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"nu46Q6kAKv\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">这一强劲增长态势背后的推动力主要体现在两个方面：一是越来越多的中国跨境电商卖家和出海企业不再局限于传统“代工+铺货”模式，而是通过积极注册商标、系统布局品牌，有意识地进入日本中高端消费市场；二是日本消费者对中国品牌的接受度持续攀升，尤其在家电、时尚、美妆、3C电子等品类中，中国品牌通过精细化运营和IP打造，品牌溢价效应日益显著。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"ug1HB7f4vY\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">二、为什么要在日本注册商标？\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"d-pPew7fRh\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">日本作为全球第三大经济体，其消费市场容量大、用户粘性高、对品牌认可度强，是中国品牌全球化进程中不可忽视的战略要地。然而，日本遵循“申请在先”原则，品牌保护意识极强。若未提前完成商标注册，企业很可能遭遇品牌被恶意抢注的风险，一旦陷入侵权纠纷，往往面临商品下架、高额和解金甚至被逐出市场的严重后果。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"iJ8wFj3J8O\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">三、日本商标注册流程全解析\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"vQbc4JNB3v\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">（一）申请前准备\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"JTNPC2JIWE\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">在正式提交申请前，建议通过日本特许厅官方数据库进行商标检索，判断是否存在相同或近似在先商标，降低被驳回的可能。日本官方不提供检索服务，企业需自行安排或委托专业机构处理。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"e95X5-YTgd\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">（二）提交申请\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"fcRt_bB-h1\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">日本商标申请的基本材料相对简洁，申请表需载明商标图样、申请人姓名及地址、申请涉及的类别及具体商品或服务。日本支持电子方式提交，一般无需额外提交授权委托书。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">申请官费方面，单类标准商标申请为12,000日元（约600人民币），若涉及多个类别，每增加一个类别额外支付8,600日元（约430人民币）。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">通过电子申请还可享受一定折扣优惠。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"YEo_0ti7x6\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">（三）审查阶段\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"DkaZV-nXvW\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[{\"content\":\"形式审查：提交后约1至2周，JPO确认文件是否齐全。\",\"items\":[]},{\"content\":\"实质审查：约需6至9个月，审查员重点判断商标是否具有显著性、是否与在先商标构成近似等。\",\"items\":[]},{\"content\":\"公告期：通过实质审查后，商标将在官方公报上公示两个月，供第三方提出异议。\",\"items\":[]},{\"content\":\"注册发证：若无人异议或异议不成立，JPO将发出注册核准通知，申请人缴纳注册费（每类28,200日元以上，约1,410人民币），之后约1个月可取得注册证书。\",\"items\":[]}]}},{\"id\":\"lWc6QDLUHQ\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">（四）商标维护\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"31LopQwxEK\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">日本商标注册有效期为10年，可无限续展，每次续展需在期满前6个月内办理。需特别注意，商标注册后连续3年未在指定商品或服务上实际使用，可能面临被第三方申请撤销的风险。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"KT1YOvh-SG\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">四、常见驳回原因与应对策略\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"psJaQsA7yA\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">日本商标审查中最常见的驳回理由是商标与在先商标构成近似、存在混淆可能性。若收到驳回通知，申请人可在指定期限内提交书面意见或修改申请（如限缩商品范围）以争取获准。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">复杂案件建议由专业弁理士（日本专利商标代理人）处理。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"SHQamEGCrD\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">五、跨境电商品牌出海建议\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"NRWjVyqvRY\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">对于中国跨境电商卖家而言，品牌保护应遵循“产品未动、商标先行”的原则，提前在日本完成商标注册。越早启动申请，越能在销售旺季来临前完成保护布局。对于规模较大的跨境企业，通过在日本设立分支机构或委托专业代理机构直接向JPO提交申请，可有效提升注册成功率与审查速度。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"_V-Eqq9O_Q\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">鹰飞国际拥有丰富的跨境知识产权服务经验，在日本商标注册领域积累了扎实的实操案例与高效的申请通道，能够为出海企业提供从商标检索、申请递交到后续维权管理的全流程一站式服务。如有日本商标注册需求，欢迎联系鹰飞国际，获取定制化品牌保护方案。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"8abKHu5PeB\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>鹰飞国际\u003C\u002Fb>自2003年成立以来，始终深耕全球商务服务领域。公司总部位于美国洛杉矶，并在中国北京、深圳等核心城市设立分部，构建起横跨中美的高效服务网络。作为专业的全球商务解决方案提供商，我们致力于为企业出海提供一站式支持，核心业务涵盖：美国L1签证办理、海外公司注册、会计财税筹划、各类美国签证申请、知识产权布局（商标\u002F专利\u002F版权）、离岸银行开户、海牙认证及海外仓服务等。若您有全球商务拓展需求，欢迎致电\\n400-7227-010 或添加客服微信 yf4007227010，我们将为您定制专属出海方案。\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}}],\"version\":\"2.31.1\"}","json",{"news":232,"case":247,"faq":248},[233,237,240,243,244],{"docId":234,"fullTitle":235,"createDate":236},"dcio1693758b","日本商标注册被驳回怎么办？5大驳回理由与3种应对策略全解析","2026-06-22",{"docId":238,"fullTitle":239,"createDate":236},"dcio3bf15e8a","跨境电商日本商标注册全攻略：没有商标，连“入场资格”都拿不到",{"docId":241,"fullTitle":242,"createDate":236},"dciod306d38e","2026年日本商标注册新规深度解读：4大变化直接影响你的注册成功率",{"docId":226,"fullTitle":227,"createDate":228},{"docId":245,"fullTitle":246,"createDate":228},"dcio2fef331f","日本商标注册迎重大变革！2026新规正式落地，同意书制度全面实施",[],[249,252,255,258,261],{"docId":250,"fullTitle":251,"createDate":236},"dciod1c1e2cf","Q17：复审的成功率有多高？",{"docId":253,"fullTitle":254,"createDate":236},"dciodb9c5fbb","Q16：日本商标被驳回后，可以重新申请吗？",{"docId":256,"fullTitle":257,"createDate":236},"dcio0e1a8f7e","Q15：日本商标被驳回了，多久内必须答复？",{"docId":259,"fullTitle":260,"createDate":236},"dcio1f5380c2","Q14：亚马逊日本站品牌备案需要什么条件？",{"docId":262,"fullTitle":263,"createDate":236},"dciob088198a","Q13：跨境电商卖家注册日本商标，应该选直接申请还是马德里指定日本？"]