[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"yfgj-shell":3,"yfgj-detail-dciod306d38e":215},{"nav":4,"footer":209,"servicePhone":214},[5,9,39,100,134,149,165,175,205],{"text":6,"url":7,"groups":8},"首页","\u002F",[],{"text":10,"url":11,"groups":12},"美国移民","\u002Farticle\u002Fcol2ea3bc693d",[13,28,34],{"title":14,"links":15},"美国L1签证移民",[16,19,22,25],{"text":17,"url":18},"L1签证首次申请","\u002Farticle\u002Fcolc15095115e",{"text":20,"url":21},"L1签证延期","\u002Farticle\u002Fcol589703cf6d",{"text":23,"url":24},"L1签证转绿卡","\u002Farticle\u002Fcol6185bac09c",{"text":26,"url":27},"L2签证","\u002Farticle\u002Fcol9d93ce5c76",{"title":29,"links":30},"美国杰出人才移民",[31],{"text":32,"url":33},"EB1A杰出人才","\u002Farticle\u002Fcolbfde809928",{"title":35,"links":36},"美国结婚移民",[37],{"text":35,"url":38},"\u002Farticle\u002Fcol790e2bca35",{"text":40,"url":41,"groups":42},"离岸公司","\u002Farticle\u002Fcol9a7abddd86",[43,52],{"title":44,"links":45},"中国离岸公司",[46,49],{"text":47,"url":48},"中国香港公司","\u002Farticle\u002Fcolac755868e2",{"text":50,"url":51},"中国澳门公司","\u002Farticle\u002Fcolf7d8dbb793",{"title":53,"links":54},"海外\u002F离岸公司",[55,58,61,64,67,70,73,76,79,82,85,88,91,94,97],{"text":56,"url":57},"美国公司","\u002Farticle\u002Fcole2c9793177",{"text":59,"url":60},"加拿大公司","\u002Farticle\u002Fcol7f11fd11ba",{"text":62,"url":63},"澳大利亚公司","\u002Farticle\u002Fcole00f2b0d09",{"text":65,"url":66},"BVI公司","\u002Farticle\u002Fcol371d85868a",{"text":68,"url":69},"开曼公司","\u002Farticle\u002Fcolf9988de078",{"text":71,"url":72},"英国公司","\u002Farticle\u002Fcold9ef98b037",{"text":74,"url":75},"新加坡公司","\u002Farticle\u002Fcol889c56b721",{"text":77,"url":78},"塞舌尔公司","\u002Farticle\u002Fcolc57388ef10",{"text":80,"url":81},"马绍尔公司","\u002Farticle\u002Fcol007aa1107e",{"text":83,"url":84},"新西兰公司","\u002Farticle\u002Fcold969037c3f",{"text":86,"url":87},"德国公司","\u002Farticle\u002Fcola0111293f8",{"text":89,"url":90},"萨摩亚公司","\u002Farticle\u002Fcola85a7078ea",{"text":92,"url":93},"日本公司","\u002Farticle\u002Fcolc56d03ad6c",{"text":95,"url":96},"马来西亚公司","\u002Farticle\u002Fcol687a6cf20f",{"text":98,"url":99},"法国公司","\u002Farticle\u002Fcol8ab39bb929",{"text":101,"url":102,"groups":103},"全球商标","\u002Farticle\u002Fcol95f3bad21a",[104],{"title":105,"links":106},"全球商标注册",[107,110,113,116,119,122,125,128,131],{"text":108,"url":109},"美国商标注册","\u002Farticle\u002Fcol53068d2d78",{"text":111,"url":112},"中国商标注册","\u002Farticle\u002Fcolf2e82b1828",{"text":114,"url":115},"中国香港商标注册","\u002Farticle\u002Fcol63a87335c8",{"text":117,"url":118},"欧盟商标注册","\u002Farticle\u002Fcol873313d7d5",{"text":120,"url":121},"马德里商标注册","\u002Farticle\u002Fcolac81c186bb",{"text":123,"url":124},"英国商标注册","\u002Farticle\u002Fcol9ff8a19360",{"text":126,"url":127},"新加坡商标注册","\u002Farticle\u002Fcol97660ac5c3",{"text":129,"url":130},"日本商标注册","\u002Farticle\u002Fcol3c5f1b0083",{"text":132,"url":133},"澳大利亚商标注册","\u002Farticle\u002Fcol9dbfc38829",{"text":135,"url":136,"groups":137},"海牙认证","\u002Farticle\u002Fcol9681d8086f",[138],{"title":139,"links":140},"全球公证认证",[141,144,146],{"text":142,"url":143},"美国文件公证认证","\u002Farticle\u002Fcol9dff8c2ac6",{"text":135,"url":145},"\u002Farticle\u002Fcol3bcd602a7b",{"text":147,"url":148},"FDA认证","\u002Farticle\u002Fcol1bb506befe",{"text":150,"url":151,"groups":152},"全球签证","\u002Farticle\u002Fcol2c758b0b59",[153],{"title":154,"links":155},"各国签证",[156,159,162],{"text":157,"url":158},"美国签证","\u002Farticle\u002Fcol20ad0af83d",{"text":160,"url":161},"加拿大签证","\u002Farticle\u002Fcolf9a936bc88",{"text":163,"url":164},"欧洲签证","\u002Farticle\u002Fcolcebc2bba93",{"text":166,"url":167,"groups":168},"美国银行","\u002Farticle\u002Fcol68aab1a8d3",[169],{"title":170,"links":171},"银行开户",[172],{"text":173,"url":174},"美国银行开户","\u002Farticle\u002Fcola0fde92aa8",{"text":176,"url":177,"groups":178},"跨境服务","\u002Farticle\u002Fcol6c7afe31fe",[179],{"title":176,"links":180},[181,184,187,190,193,196,199,202],{"text":182,"url":183},"ASI美国礼品协会","\u002Farticle\u002Fcol60931222f9",{"text":185,"url":186},"美国尽职调查","\u002Farticle\u002Fcol5a090ec87a",{"text":188,"url":189},"MSB美国金融牌照","\u002Farticle\u002Fcol859cd71cb9",{"text":191,"url":192},"W-8Ben表","\u002Farticle\u002Fcol01d8c88939",{"text":194,"url":195},"美国海外仓","\u002Farticle\u002Fcol9297d336bb",{"text":197,"url":198},"ODI境外投资备案","\u002Farticle\u002Fcol862912999f",{"text":200,"url":201},"ITIN美国个人税号","\u002Farticle\u002Fcold9f83812d8",{"text":203,"url":204},"美国办公室租赁","\u002Farticle\u002Fcolaf8d3ae13c",{"text":206,"url":207,"groups":208},"鹰飞百科","\u002Farticle\u002Fcol9ed085a808",[],{"columnId":210,"columnName":211,"image":212,"contentJson":213},"col61e67c68f2","页脚","","{\n  \"companyName\": \"北京鹰飞国际知识产权代理有限公司\",\n  \"description\": \"鹰飞国际拥有20年海外商务服务经验，专注美国移民、离岸公司注册、全球商标、海牙认证等一站式服务。\",\n  \"phone\": \"400-7227-010\",\n  \"icp\": \"京ICP备13027133号-2\",\n  \"icpUrl\": \"https:\u002F\u002Fbeian.miit.gov.cn\",\n  \"addresses\": [\n    { \"label\": \"北京总部\", \"text\": \"北京市海淀区马甸东路17号金澳国际写字楼716号\", \"phone\": \"010-82005688\" },\n    { \"label\": \"深圳分部\", \"text\": \"深圳市罗湖区人民南路2008号嘉里中心2509\", \"phone\": \"0755-82333250\" },\n    { \"label\": \"美国分部\", \"text\": \"1455 S. Campus Ave., Ontario, CA 91761\", \"phone\": \"626-922-6321\" }\n  ],\n  \"linkGroups\": [\n    {\n      \"title\": \"快速导航\",\n      \"links\": [\n        { \"text\": \"首页\", \"url\": \"\u002F\" },\n        { \"text\": \"关于鹰飞\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"招贤纳士\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"市场合作\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"法律声明\", \"url\": \"\u002Fregister\" }\n      ]\n    },\n    {\n      \"title\": \"热门服务\",\n      \"links\": [\n        { \"text\": \"美国L1绿卡\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"杰出人才移民\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国公司注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国商标注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国公证认证\", \"url\": \"\u002Fregister\" }\n      ]\n    },\n    {\n      \"title\": \"离岸公司\",\n      \"links\": [\n        { \"text\": \"BVI公司注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"中国香港公司\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"中国香港商标\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国银行开户\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"欧盟商标注册\", \"url\": \"\u002Fregister\" }\n      ]\n    }\n  ]\n}\n","010-82005688",{"found":216,"seo":217,"column":223,"doc":225,"related":232},true,{"title":218,"description":219,"keywords":220,"image":221,"ogType":222},"2026日本商标注册新规解读 | 跨境卖家必看4大变化 | 鹰飞国际","2026年4月日本商标审查指南正式修订，同意制度全面落地、分类标准更新。跨境卖家如何应对新规？点击获取鹰飞国际专业解读与注册攻略。","日本商标注册,2026日本商标新规,日本商标审查指南,同意制度,跨境电商日本商标","https:\u002F\u002Fr2.wei.city\u002Fweb-202606-YFGJ68\u002FUploaderq1bgp3rnedn_2026_06_22_01_35_07.jpg","article",{"columnId":224,"columnName":129},"col3c5f1b0083",{"docId":226,"fullTitle":227,"summary":228,"createDate":229,"titlePhoto":221,"content":230,"contentFormat":231},"dciod306d38e","2026年日本商标注册新规深度解读：4大变化直接影响你的注册成功率","2026年日本商标审查迎来多项重大调整——同意制度正式落地、商品分类更新、显著性审查收紧、使用证据要求提前。本文基于JPO官方文件及实操案例，系统解读4大核心变化及应对策略。","2026-06-22","{\"time\":1782117725270,\"blocks\":[{\"id\":\"weYugZLYBO\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年4月1日起，日本特许厅（JPO）正式实施修订后的《商标审查指南》，这是近年来日本商标制度最大规模的调整之一。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">对于计划布局日本市场的跨境卖家而言，不理解新规就等于把商标拱手让人。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"-EhQwiN858\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">根据JPO发布的《2026年状况报告》，2025年新商标申请量较上年增长6%，商标注册总量增长2%。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">与此同时，中国企业新商标申请驳回率已超40%\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。申请量在涨，驳回率也在涨——新规之下，专业合规布局成为刚需。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"EkQrl9hfmU\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">本文将基于JPO官方文件及我们服务过数百家跨境企业的实战经验，逐条拆解2026年最关键的4大变化。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"mMVHIo3Xy5\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">一、什么是“同意制度”？为什么说这是2026年最大的政策红利？\u003C\u002Fspan>\",\"level\":2},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"KnJ5Hq6yRJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年4月1日起，日本正式在审查指南中全面落地“同意制度”（Consent System）——此前被近似商标阻挡的申请，现在只要获得在先商标权人同意且不存在混淆商品来源的风险，就可以实现共存注册。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"cSCAnq7rQd\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">制度背景：从“一刀切拒绝”到“有条件放行”\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"vFMAxnVl8P\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">在此之前，日本原则上不允许近似商标共存注册——即使双方达成明确的同意协议也不行。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">这与欧美等国普遍采用的同意制度存在显著差异，长期以来成为外国企业进入日本市场的障碍。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"JVV8kfjTBB\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">更重要的是，集团企业、母子公司、业务重组后的多个实体共同使用同一品牌的情况日益增多，传统做法已无法满足实际需求。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">此次修订将此前分散在多个条款中的“控制关系”例外规定统一整合到《商标法》第4条第4款的框架下。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"vteFOcmYpY\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">具体适用情形\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"gm1W9ykJk-\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">根据新审查指南，以下三种控制关系情形下，\u003C\u002Fspan>\u003Cspan class=\\\"\\\">原则上将被认定为“无混淆之虞”\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan>&nbsp;：\u003C\u002Fspan>\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"XuLOMHXm8Q\",\"type\":\"table\",\"data\":{\"withHeadings\":true,\"content\":[[\"\u003Cspan class=\\\"\\\">情形\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">示例\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">说明\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">申请人控制引证商标权人\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">母公司申请，持有在先商标的子公司同意\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">集团内部上下级关系\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">引证商标权人控制申请人\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">子公司申请，母公司就其注册商标表示同意\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">集团内部上下级关系\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">申请人与引证商标权人受同一主体控制\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">姊妹公司之间\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">此前法律地位不明确\u003C\u002Fspan>\"]]},\"tunes\":{\"tableColor\":{}}},{\"id\":\"yBaaGsWDb8\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">实操提示：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan>&nbsp;\u003C\u002Fspan>如果你有多个关联公司需要在日本注册近似商标，或者遇到因在先商标阻挡而无法注册的情况，2026年新规给出了明确的解决路径——不需要转让、不需要放弃，一张同意书就能解决问题\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"iMlWxno9Yh\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">二、商品\u002F服务分类变了！你的商标可能选错了类别\u003C\u002Fspan>\",\"level\":2},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"3hOszXaQGi\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年1月1日起，JPO正式启用基于尼斯分类第13版2026年版的《类似商品和服务审查指南》。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">部分商品的分类归属被重新界定\u003C\u002Fspan>\u003Cspan class=\\\"\\\">——选错类别，直接驳回。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"oEPb1GRU3o\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">核心变化：分类更精细、审查更严格\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"0OgUVFDiHr\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">以往可以模糊处理的商品描述，现在必须精准对应JPO的分类标准。根据JPO数据，2024年形式审查补正率约35%，主要原因就是商品名称不规范\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"GYswvor6uI\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">跨境卖家最高频注册的三大类别\u003C\u002Fspan>\u003Cspan class=\\\"\\\">：\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"MXqdoGZaKz\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[{\"content\":\"第9类（科技电子\u002F电子产品）\",\"items\":[]},{\"content\":\"第25类（服装鞋帽）\",\"items\":[]},{\"content\":\"第35类（广告销售\u002F电商服务）\",\"items\":[]}]}},{\"id\":\"_tDw212PDM\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">特别注意：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan>&nbsp;\u003C\u002Fspan>JPO实行“一标多类”申请制度，一份申请可涵盖多个类别，且类别数量不设上限\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。但多类别申请若缺乏合理商业关联，可能被要求说明或删减类别。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">例如同时申请“化妆品”与“汽车维修”，审查员会质疑其关联性。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"x8xO9ndPdK\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">鹰飞国际建议：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan>&nbsp;\u003C\u002Fspan>申请前务必核对JPO最新分类表，精准列明具体项目，不可仅标注类别编号。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">“化妆品”远不如“口红、粉底液、眼影（第3类）”更稳妥。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"hEQGoVXXWc\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">三、显著性审查全面收紧：描述性词汇基本没戏\u003C\u002Fspan>\",\"level\":2},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"G058BFgWSJ\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年起，显著性判断标准大幅细化。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">仅对商品属性进行通用描述的标识——如“美味寿司”用于寿司店、“清爽饮料”用于饮品——大概率被驳回。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"kMfaOF8M0r\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">什么是“缺乏显著性”？\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"8LpGEOX3M8\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">根据《日本商标法》第3条，商标必须具有“识别性”——能够区分商品或服务来源的特性\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。以下情形最容易被认定为缺乏显著性：\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"OjOUu8oMbS\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[{\"content\":\"仅由商品通用名称构成的商标\",\"items\":[]},{\"content\":\"仅直接描述商品质量、功能、用途的标识\",\"items\":[]},{\"content\":\"极其简单、常见的图形或符号\",\"items\":[]},{\"content\":\"单个常见汉字（如三得利申请“响”字商标曾被驳回）\",\"items\":[]}]}},{\"id\":\"CwVtOy4Ctp\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">两种显著性路径\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"h2UjXioLKO\",\"type\":\"table\",\"data\":{\"withHeadings\":true,\"content\":[[\"\u003Cspan class=\\\"\\\">类型\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">说明\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">审查速度\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">固有显著性\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">臆造词、独特设计图形等，天然具备区分能力\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">较快\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">获得显著性\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">通过大量使用使消费者广泛认知\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">较慢，需提交充分使用证据\u003C\u002Fspan>\"]]},\"tunes\":{\"tableColor\":{}}},{\"id\":\"HMENLx2Xq8\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">实操建议：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan>&nbsp;\u003C\u002Fspan>设计商标时尽量选择\u003C\u002Fspan>\u003Cspan class=\\\"\\\">臆造词\u003C\u002Fspan>\u003Cspan class=\\\"\\\">（如“Nike”“Sony”类）或\u003C\u002Fspan>\u003Cspan class=\\\"\\\">独特设计图形\u003C\u002Fspan>\u003Cspan class=\\\"\\\">，避免使用描述性词汇\u003C\u002Fspan>\u003Ca href=\\\"https:\u002F\u002Fwww.cndsw.com.cn\u002Fknowledge\u002F88386.html\\\" target=\\\"_blank\\\">\u003C\u002Fa>\u003Cspan class=\\\"\\\">。如果必须使用描述性元素，建议同时提交广告宣传资料、销售数据、市场调研报告等使用证据\u003C\u002Fspan>\u003Ca href=\\\"https:\u002F\u002Fwww.cndsw.com.cn\u002Fknowledge\u002F88386.html\\\" target=\\\"_blank\\\">\u003C\u002Fa>\u003Cspan class=\\\"\\\">。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"mDWkTAuy7U\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">四、使用证据要求提前：申请时就要拿出“实锤”\u003C\u002Fspan>\",\"level\":2},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"NdV238nL2C\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年新规要求申请时即提交初步使用证据\u003C\u002Fspan>\u003Ca href=\\\"https:\u002F\u002Fwww.cndsw.com.cn\u002Fknowledge\u002F88386.html\\\" target=\\\"_blank\\\">\u003C\u002Fa>\u003Cspan class=\\\"\\\">——不同于以往可在审查中后段提交。证据需清晰体现使用时间、地点、类别。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"xGDWEjOTUS\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">需要准备什么？\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"3yLtKn75bf\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[{\"content\":\"商标在商品包装上的使用照片（需标注日期）\",\"items\":[]},{\"content\":\"商标在宣传物料上的使用照片\",\"items\":[]},{\"content\":\"线上销售页面截图\",\"items\":[]},{\"content\":\"线下店铺或展会照片\",\"items\":[]}]}},{\"id\":\"NNwaWtByKF\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">注意：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan>&nbsp;\u003C\u002Fspan>日本要求商标必须真实使用，如果连续三年未在注册类别上实际使用，他人可以申请撤销\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。注册后务必保留销售记录、广告宣传等使用证据。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"Hs5O3Ml60b\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">五、马德里指定日本费用下调17%——布局成本更低了\u003C\u002Fspan>\",\"level\":2},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"LPgD3NC1eI\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年4月12日起，马德里体系指定日本的单独规费迎来继2022年后的第二轮下调，首类及附加类降幅均约17%\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"3nv0ZID1-v\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">对于同时在亚马逊日本站、乐天市场等多个平台布局的卖家，这一降费有助于降低品牌保护的总体成本\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"qJkh78mTsK\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">两种申请路径对比：\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"0IU2F6qI2h\",\"type\":\"table\",\"data\":{\"withHeadings\":true,\"content\":[[\"\u003Cspan class=\\\"\\\">对比维度\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">直接向JPO申请\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">马德里指定日本\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">适用场景\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">仅需日本保护\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">同时在多国布局\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">费用\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">首类约12,000-14,000日元\u003C\u002Fspan>\u003Ca href=\\\"https:\u002F\u002Fwww.evorix.jp\u002Fzh\u002Fblog\u002Fchina-company-japan-trademark-registration-guide\\\" target=\\\"_blank\\\">\u003C\u002Fa>\",\"\u003Cspan class=\\\"\\\">首类约221瑞士法郎（约33,000日元）\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">审查周期\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">常规6.8个月，加速1.9个月\u003C\u002Fspan>\u003Ca href=\\\"https:\u002F\u002Fwww.jonesday.com\u002Fzh-hans\u002Finsights\u002F2026\u002F05\u002Fjapan-patent-office-publishes-its-yearly-status-report-for-2026?utm_source=Lexology&amp;medium=%E6%B3%95%E5%BE%8B%E8%AF%84%E8%AE%BA&amp;campaign=000&amp;utm_content=%E6%97%A5%E6%9C%AC%E7%89%B9%E8%AE%B8%E5%8E%85%E5%8F%91%E5%B8%832026%E5%B9%B4%E5%BA%A6%E7%8A%B6%E5%86%B5%E6%8A%A5%E5%91%8A\\\" target=\\\"_blank\\\">\u003C\u002Fa>\",\"\u003Cspan class=\\\"\\\">同JPO审查周期\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">优势\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">灵活、直接\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">多国统一管理、成本分摊\u003C\u002Fspan>\"]]},\"tunes\":{\"tableColor\":{}}},{\"id\":\"8bwh6mxpHi\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">鹰飞国际提示：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan>&nbsp;\u003C\u002Fspan>非日本居住的外国申请人必须委托日本境内的专业代理人（弁理士）办理，\u003C\u002Fspan>\u003Cspan class=\\\"\\\">自行申请不仅流程不熟，还容易因材料不规范被驳回。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"z-bG7v3k_l\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>鹰飞国际\u003C\u002Fb>自2003年成立以来，始终深耕全球商务服务领域。公司总部位于美国洛杉矶，并在中国北京、深圳等核心城市设立分部，构建起横跨中美的高效服务网络。作为专业的全球商务解决方案提供商，我们致力于为企业出海提供一站式支持，核心业务涵盖：美国L1签证办理、海外公司注册、会计财税筹划、各类美国签证申请、知识产权布局（商标\u002F专利\u002F版权）、离岸银行开户、海牙认证及海外仓服务等。若您有全球商务拓展需求，欢迎致电\\n400-7227-010转0 或添加客服微信\\nyf4007227010，我们将为您定制专属出海方案。\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}}],\"version\":\"2.31.1\"}","json",{"news":233,"case":248,"faq":249},[234,237,240,241,245],{"docId":235,"fullTitle":236,"createDate":229},"dcio1693758b","日本商标注册被驳回怎么办？5大驳回理由与3种应对策略全解析",{"docId":238,"fullTitle":239,"createDate":229},"dcio3bf15e8a","跨境电商日本商标注册全攻略：没有商标，连“入场资格”都拿不到",{"docId":226,"fullTitle":227,"createDate":229},{"docId":242,"fullTitle":243,"createDate":244},"dcio3ffc6fb7","中国品牌出海日本狂飙！2025年商标注册量激增","2026-05-27",{"docId":246,"fullTitle":247,"createDate":244},"dcio2fef331f","日本商标注册迎重大变革！2026新规正式落地，同意书制度全面实施",[],[250,253,256,259,262],{"docId":251,"fullTitle":252,"createDate":229},"dciod1c1e2cf","Q17：复审的成功率有多高？",{"docId":254,"fullTitle":255,"createDate":229},"dciodb9c5fbb","Q16：日本商标被驳回后，可以重新申请吗？",{"docId":257,"fullTitle":258,"createDate":229},"dcio0e1a8f7e","Q15：日本商标被驳回了，多久内必须答复？",{"docId":260,"fullTitle":261,"createDate":229},"dcio1f5380c2","Q14：亚马逊日本站品牌备案需要什么条件？",{"docId":263,"fullTitle":264,"createDate":229},"dciob088198a","Q13：跨境电商卖家注册日本商标，应该选直接申请还是马德里指定日本？"]