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 \"companyName\": \"北京鹰飞国际知识产权代理有限公司\",\n  \"description\": \"鹰飞国际拥有20年海外商务服务经验，专注美国移民、离岸公司注册、全球商标、海牙认证等一站式服务。\",\n  \"phone\": \"400-7227-010\",\n  \"icp\": \"京ICP备13027133号-2\",\n  \"icpUrl\": \"https:\u002F\u002Fbeian.miit.gov.cn\",\n  \"addresses\": [\n    { \"label\": \"北京总部\", \"text\": \"北京市海淀区马甸东路17号金澳国际写字楼716号\", \"phone\": \"010-82005688\" },\n    { \"label\": \"深圳分部\", \"text\": \"深圳市罗湖区人民南路2008号嘉里中心2509\", \"phone\": \"0755-82333250\" },\n    { \"label\": \"美国分部\", \"text\": \"1455 S. Campus Ave., Ontario, CA 91761\", \"phone\": \"626-922-6321\" }\n  ],\n  \"linkGroups\": [\n    {\n      \"title\": \"快速导航\",\n      \"links\": [\n        { \"text\": \"首页\", \"url\": \"\u002F\" },\n        { \"text\": \"关于鹰飞\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"招贤纳士\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"市场合作\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"法律声明\", \"url\": \"\u002Fregister\" }\n      ]\n    },\n    {\n      \"title\": \"热门服务\",\n      \"links\": [\n        { \"text\": \"美国L1绿卡\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"杰出人才移民\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国公司注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国商标注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国公证认证\", \"url\": \"\u002Fregister\" }\n      ]\n    },\n    {\n      \"title\": \"离岸公司\",\n      \"links\": [\n        { \"text\": \"BVI公司注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"中国香港公司\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"中国香港商标\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国银行开户\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"欧盟商标注册\", \"url\": \"\u002Fregister\" }\n      ]\n    }\n  ]\n}\n","010-82005688",{"found":216,"seo":217,"column":223,"doc":225,"related":232},true,{"title":218,"description":219,"keywords":220,"image":221,"ogType":222},"2026欧盟商标审查新规解读 | 三大变化与绝对驳回风险 | 鹰飞国际","2026年EUIPO同步实施多项新政：CP16\u002FCP17审查标准升级、AI早期筛查上线、中小企业SME基金开放。本文深度解读审查新规、绝对驳回典型案例及避坑指南。","欧盟商标审查,绝对驳回理由,EUIPO新规,CP16审查标准,商标显著性,EUIPO绝对驳回","https:\u002F\u002Fr2.wei.city\u002Fweb-202606-YFGJ68\u002FUploadernacad2jebcu_2026_06_11_01_39_19.jpg","article",{"columnId":224,"columnName":117},"col873313d7d5",{"docId":226,"fullTitle":227,"summary":228,"createDate":229,"titlePhoto":221,"content":230,"contentFormat":231},"dcio92b639ed","新政巨变！2026欧盟商标注册三大审查新规与绝对驳回风险","2026年，EUIPO自4月16日起实施CP16和CP17两项审查实务统一标准，对描述性标识和广告口号显著性的判断更加严格。2026年1月的“Quite Luxury”案和“EcoGuard”案再次确认：缺乏显著性和描述性标志属于绝对驳回范畴，即使提交使用证据也难以克服。AI早期筛查系统已在2026年初上线，提前预警审查风险。","2026-06-11","{\"time\":1781167179810,\"blocks\":[{\"id\":\"UDVVVGiWDu\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">“我的商标为什么会因为‘缺乏显著性’被驳回？这款产品已经在亚马逊英国站卖了两年了啊！”——这是2026年第一季度，不少跨境电商卖家在收到EUIPO驳回通知后的共同困惑。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">2026年是欧盟商标审查的“新政大年”：CP16\u002FCP17审查实务标准全面实施、AI筛查系统上线、绝对驳回案例频出。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan> \u003C\u002Fspan>根据EUIPO最新数据，2025年首次驳回率约25%-30%，其中缺乏显著性和描述性商标合计占比超过40%。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"xHSydLDO06\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">一、新规一：CP16\u002FCP17审查实务统一标准（2026年4月16日起生效）\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"-uruVk2-1a\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年3月2日，EUIPO宣布实施两项新的审查实务统一标准，自4月16日起正式生效。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"UlPzDdOP3n\",\"type\":\"table\",\"data\":{\"withHeadings\":true,\"content\":[[\"\u003Cspan class=\\\"\\\">新规\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">审查范围\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">核心变化\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">CP16\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">描述商品\u002F服务主题的标识\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">对“描述性”判断更加严格，包含行业通用或技术说明性词汇的商标驳回率大幅上升\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">CP17\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">标语的显著特征\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">对广告口号是否“足够强”以区分商品来源的审查标准统一化\u003C\u002Fspan>\"]]},\"tunes\":{\"tableColor\":{}}},{\"id\":\"CFdm4icKjF\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">数据来源：EUIPO官方公告\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"dk50cbF09d\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">⚠️ 关键结论：CP16和CP17两项新标准并未提高注册门槛，而是统一了此前各审查员之间存在的判定差异。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan> \u003C\u002Fspan>但统一标准意味着申请人无法再利用不同审查员的判断差异进行试探性申请。建议在申请前委托专业机构按CP16和CP17新标准对商标名称和口号进行预评估，而非在审查阶段被动应对。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"Z3vK6p1hXq\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">二、新规二：AI早期筛查系统上线（2026年初已部署）\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"Pc2EHT05Td\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">作为EUIPO“SP2030战略计划”的重要组成部分，AI“商标早期筛查（Early TM Screening）”系统已在2026年初全面上线。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"6y2SS5gqkX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">该系统利用人工智能技术，在正式提交申请前即可对商标可能遇到的绝对驳回问题进行初步诊断，包括：\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"kRQgOkoIaI\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[{\"content\":\"显著特征评估（是否属于描述性词汇、通用名称等）\",\"items\":[]},{\"content\":\"绝对理由筛查（是否违反公序良俗、是否具有欺骗性等）\",\"items\":[]},{\"content\":\"名称索引自动比对\",\"items\":[]}]}},{\"id\":\"tOEfnH0FIr\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">该系统虽然不能完全替代专业律师的判断，但能提前预警明显的审查风险，帮助申请人在提交前及时修正商标策略。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"AlyAS6ydsF\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">三、新规三：绿色声明审查趋严\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"ZHlgy8eAPs\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">含“生态友好”“绿色”“可生物降解”等环保词汇或相关图形的商标，2026年面临更严格的审查标准。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"-Fbz9FjfTa\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">根据2026年最新指引，商标中包含环保相关宣称的，申请人须提供科学、可验证的证据支撑。若无法提供或证据不足，可能因“误导消费者”被驳回。违规行为最高可面临企业\u003C\u002Fspan>\u003Cspan class=\\\"\\\">年营业额4%\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan> \u003C\u002Fspan>的罚款。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"GcsDVMCssi\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">四、什么是“绝对驳回理由”？三大典型案例深度解析\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"MLqnVuA9tR\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">《欧盟商标条例》（EUTMR）第7条明确规定了绝对驳回理由，包括：缺乏显著特征、纯粹描述性标识、违反公共秩序和道德、具有欺骗性、由商品本身性质决定的形状、违反已注册国际协定等。以下三大典型案例值得高度关注。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"PY8FL5l-Nv\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">案例一：“Quite Luxury”——普通广告宣称不具显著性\u003C\u002Fspan>\",\"level\":4},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"FZbryQs0nV\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年1月5日，EUIPO驳回“Quite Luxury”商标申请，理由是\u003C\u002Fspan>\u003Cspan class=\\\"\\\">缺乏显著特征\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。该词组在相关行业中被理解为对商品品质的夸赞性描述，无法让消费者将其识别为特定品牌来源。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"0MoDSmWDRG\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">结论：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan> \u003C\u002Fspan>纯夸奖性短语（如“Quite Luxury”“Excellent Quality”）难以获准注册，应避免使用。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"ESil44M0sq\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">案例二：“EcoGuard”——绿色环保词属于描述性标识\u003C\u002Fspan>\",\"level\":4},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"3OBqnlUy6Z\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年1月28日，欧盟普通法院驳回ABB公司“EcoGuard”商标的撤销请求。法院认定：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">“Eco”和“Guard”的组合对涉及环境保护或安全防护的商品具有直接描述性，缺乏固有显著性。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"ChlvQEhb8K\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">结论：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan> \u003C\u002Fspan>“Green”“Eco”“Guard”等构成元素组合而成的商标，更易被认定为纯粹描述性，注册难度明显更高。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"M1FWoEAXNc\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">案例三：图形商标（T-9\u002F25）——“柠檬”因技术功能被驳回\u003C\u002Fspan>\",\"level\":4},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"9LnxSmCGmr\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年1月14日，欧盟普通法院驳回一件图形商标的上诉，认定该商标属于《欧盟商标条例》第7(1)(e)(ii)条规定的“仅由实现技术效果所必需的商品形状构成”，因而不得注册，无需再分析其缺乏显著性。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"YwfSgFCk2O\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">结论：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan> \u003C\u002Fspan>商标设计中避免仅展示实现商品技术功能所必需的形状或特征，应加入任意性设计元素以增强区分性。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"iALtwxqwi_\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">五、颜色与立体商标：为什么你的商标可能被主动审查？\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"V69ekAjckl\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">根据《欧盟商标条例》，\u003C\u002Fspan>\u003Cspan class=\\\"\\\">EUIPO有权在异议程序中对绝对驳回理由主动重新审查\u003C\u002Fspan>\u003Cspan class=\\\"\\\">，即使商标此前已顺利通过初审。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">这意味着即便注册证书已下发数年，只要EUIPO发现商标不满足绝对注册条件，仍可依职权启动后续无效宣告程序。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"OhienEEq5d\",\"type\":\"table\",\"data\":{\"withHeadings\":true,\"content\":[[\"\u003Cspan class=\\\"\\\">主动审查触发场景\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">风险说明\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">异议\u002F无效程序中\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">EUIPO可依职权重启绝对理由审查\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">五年期使用证据缺失\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">连续5年未真实使用，可被第三方申请撤销\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">商标本身不当导致无效\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">缺乏显著性或存在描述性，注册后仍可能被无效\u003C\u002Fspan>\"]]},\"tunes\":{\"tableColor\":{}}},{\"id\":\"xYyzudIzM0\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">数据来源：EUIPO实务规则\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"Fh9z9zyNIu\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">六、显著特征不足的补救策略与申请建议\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"A9Vf9R-v7Y\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">如果在申请前检索中判断商标可能存在显著特征风险，或者新申请被驳回，可以考虑以下策略：\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"JZZaJW9iSq\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[{\"content\":\"增加任意性元素： 在描述性文字的基础上增加独创性图形元素，提升整体区分效果；\",\"items\":[]},{\"content\":\"提前征集使用证据： 若商标已在美国或国内电商平台使用，可集中提供欧洲消费者认知证据；\",\"items\":[]},{\"content\":\"获取第二含义证明： 通过长期使用和广告宣传获得“第二含义”，从而克服描述性驳回，但举证难度较高，需准备消费者认知调查报告、市场份额数据、媒体覆盖率等大量证据。\",\"items\":[]}]}},{\"id\":\"vLdYkjBMkg\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">注册类别选择上，跨境电商尽量在核心产品类之外增选\u003C\u002Fspan>\u003Cspan class=\\\"\\\">第35类（线上零售与广告）\u003C\u002Fspan>\u003Cspan class=\\\"\\\">，更有利于屏蔽亚马逊跟卖风险。2026年EUIPO对跨境电商行业专用术语的审核口径更加严格，建议优先使用EUIPO标准术语库中的词汇。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"9G6rdNV0hL\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">EUIPO 2026年审查规则密集更新的背后，是欧盟对商标注册质量的全面升级。审查趋严虽然增加短期挑战，但长远来看保护了已注册品牌的真实法律价值。鹰飞国际拥有专业的知识产权团队，可提供商标检索评估、驳回应对代理及全程指导服务，助您的品牌在审查收紧的新环境中高效通过。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"Y75NryZsdr\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>鹰飞国际\u003C\u002Fb>自2003年成立以来，始终深耕全球商务服务领域。公司总部位于美国洛杉矶，并在中国北京、深圳等核心城市设立分部，构建起横跨中美的高效服务网络。作为专业的全球商务解决方案提供商，我们致力于为企业出海提供一站式支持，核心业务涵盖：美国L1签证办理、海外公司注册、会计财税筹划、各类美国签证申请、知识产权布局（商标\u002F专利\u002F版权）、离岸银行开户、海牙认证及海外仓服务等。若您有全球商务拓展需求，欢迎致电\\n400-7227-010转0 或添加客服微信\\nyf4007227010，我们将为您定制专属出海方案。\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}}],\"version\":\"2.31.1\"}","json",{"news":233,"case":248,"faq":249},[234,237,238,241,245],{"docId":235,"fullTitle":236,"createDate":229},"dcio33d88dfe","一标护27国！2026欧盟商标注册成本与回报全解析",{"docId":226,"fullTitle":227,"createDate":229},{"docId":239,"fullTitle":240,"createDate":229},"dcio9061918c","跨境电商注意！2026欧盟商标异议与撤销“隐形雷区”",{"docId":242,"fullTitle":243,"createDate":244},"dciof3520b58","花西子欧洲商标遭抢注！500万赎回","2026-05-26",{"docId":246,"fullTitle":247,"createDate":244},"dcio713f9bfe","2026欧盟商标审查4.16大收紧！",[],[250,253,256,259,262],{"docId":251,"fullTitle":252,"createDate":229},"dciof822bd87","Q19：欧盟商标被撤销后，还能重新注册吗？",{"docId":254,"fullTitle":255,"createDate":229},"dcio3d985ca2","Q18：欧盟商标“连续5年不使用”的起算点是什么时候？",{"docId":257,"fullTitle":258,"createDate":229},"dcioe00d8797","Q17：我的欧盟商标被异议后，还能继续使用吗？",{"docId":260,"fullTitle":261,"createDate":229},"dcio900c88fb","Q16：EUIPO的异议程序一般需要多长时间？",{"docId":263,"fullTitle":264,"createDate":229},"dcio7f67901f","Q15：CP16和CP17新标准适用于2026年4月16日之前提交的申请吗？"]