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 \"companyName\": \"北京鹰飞国际知识产权代理有限公司\",\n  \"description\": \"鹰飞国际拥有20年海外商务服务经验，专注美国移民、离岸公司注册、全球商标、海牙认证等一站式服务。\",\n  \"phone\": \"400-7227-010\",\n  \"icp\": \"京ICP备13027133号-2\",\n  \"icpUrl\": \"https:\u002F\u002Fbeian.miit.gov.cn\",\n  \"addresses\": [\n    { \"label\": \"北京总部\", \"text\": \"北京市海淀区马甸东路17号金澳国际写字楼716号\", \"phone\": \"010-82005688\" },\n    { \"label\": \"深圳分部\", \"text\": \"深圳市罗湖区人民南路2008号嘉里中心2509\", \"phone\": \"0755-82333250\" },\n    { \"label\": \"美国分部\", \"text\": \"1455 S. 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\"中国香港公司\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"中国香港商标\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国银行开户\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"欧盟商标注册\", \"url\": \"\u002Fregister\" }\n      ]\n    }\n  ]\n}\n","010-82005688",{"found":216,"seo":217,"column":223,"doc":225,"related":231},true,{"title":218,"description":219,"keywords":220,"image":221,"ogType":222},"2026新加坡商标风险警示：23%中企被驳回+知名品牌遭抢注，出海东南亚如何守住品牌资产","近3年中国企业在新加坡商标申请驳回率高达23%。“煲珠公”在IPOS数据中被发现遭他人抢注，AUPEN与AUDEN商标纠纷登上海外热搜。2026年IPOS审查全面趋严：显著性不足（42%）、近似冲突（35%）、商品描述不规范（18%）成为三大驳回主因。本文深度解析新加坡商标注册隐性雷区与应对策略。","新加坡商标注册,新加坡商标驳回,中国品牌出海,新加坡商标异议,IPOS商标撤销,商标显著性审查,新加坡商标使用证据","https:\u002F\u002Fyingfei.blob.core.windows.net\u002Fweb-202605-yfgj68\u002FUploaders2voawrbanf_2026_05_26_01_29_27.jpg","article",{"columnId":224,"columnName":126},"col97660ac5c3",{"docId":226,"fullTitle":227,"summary":212,"createDate":228,"titlePhoto":221,"content":229,"contentFormat":230},"dcio9c30c0ee","23%中企被驳回！中国奶茶品牌在新加坡遭抢注，如何守住品牌","2026-05-26","{\"time\":1779784172596,\"blocks\":[{\"id\":\"6loLOwGXmn\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年开年，多起涉及中国品牌的商标争议在新加坡浮出水面。南宁知名茶饮品牌“煲珠公”的核心商标在新加坡IPOS数据中被发现遭他人抢先申请；新加坡本土品牌AUPEN与零售巨头Target旗下的AUDEN产生商标纠纷，被IPOS公开澄清不实报道。这些案例并非孤立——IPOS数据显示，\u003C\u002Fspan>\u003Cspan class=\\\"\\\">近3年中国企业在新加坡商标申请量年增29%，但盲目申报的驳回率高达23%。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"CGZxmjJlWS\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">本文结合最新案例与审查数据，深度解析2026年新加坡商标注册的隐性雷区与应对策略。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"PcQR3D-QOt\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">一、真实案例：“煲珠公”新加坡商标被抢注\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"5mdBBnYUM0\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年4月，南宁市知识产权保护中心发布预警称，通过检索监测发现，一家名为CHIC ET CHOC PTE.LTD.的企业于\u003C\u002Fspan>\u003Cspan class=\\\"\\\">2025年8月20日\u003C\u002Fspan>\u003Cspan class=\\\"\\\">在新加坡申请注册“煲珠公老红糖珍珠奶茶”图案+文字组合商标，涵盖尼斯分类第43类餐饮服务\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"3DR3lNT417\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">而“煲珠公”是广西煲珠公餐饮管理有限公司旗下的知名茶饮品牌，在中国大陆拥有近200家门店，具有较高的市场知名度。深圳市调饮师餐饮管理有限公司为广西煲珠公餐饮管理有限公司全资控股股东\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。一旦该商标成功注册，品牌方要进入新加坡市场将面临被迫更名或被诉侵权的双重风险。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"NU1QIp-chX\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">这一案例揭示了中国出海企业在新加坡商标保护中的典型盲区：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">商标布局滞后于市场规划\u003C\u002Fspan>\u003Cspan class=\\\"\\\">。企业在国内取得了一定的品牌知名度后，向海外扩张时才发现核心商标已被他人抢先注册。而在新加坡这样实行“申请在先”原则的国家，抢注者一旦注册成功，在先使用方的维权将异常艰难。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"bMz9lKcI8w\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">二、2026年新加坡商标注册三大驳回原因\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"iYipdod74m\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">根据IPOS审查数据，2026年新加坡商标注册的三大驳回主因为：\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"0SctxubJO6\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">1. 显著性不足（占比42%）\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"4KzF00ZHzB\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">商标缺乏内在的识别能力，使用通用名称、描述性词汇（如“优质”“最佳”“第一”）或过于简单的图形、字母组合，直接被审查员判定为不具备商标功能。2025年某咖啡品牌因申请“香醇咖啡”商标被驳回，后改为“图形+文字”组合后才通过审查。企业应优先选择具有独特性的臆造词或无直接关联的组合词，并在申请前进行专业评估。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"MnwFtQIDUV\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2. 近似冲突（占比35%）\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"W13OpN_UpN\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">审查员不仅比对已注册商标，还会比对全球公示中的商标申请，即使是未核准注册的近似标识也可能导致驳回。商标若与在先商标在文字排列、发音变体、图形视觉、语义关联（如中文谐音、英文意译）上构成近似，均可能被驳回。系统全面的近似检索至关重要。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"xefR-AkR2q\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">3. 商品\u002F服务描述不规范（占比18%）\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"kyX67iCPeh\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">商品\u002F服务描述未采用IPOS预批准数据库中的规范表述，或未匹配最新版尼斯分类，导致申请被退回或补正。这类驳回虽可通过补正修正，但每一次补正都意味着时间的浪费和成本的增加。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"OldQop7las\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">三、AUPEN案启示：商标纠纷中的“真假信息”\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"FRsXR0cL4s\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2025年，新加坡本土品牌AUPEN与零售巨头Target旗下的AUDEN商标纠纷一度登上热搜。Target自2018年已在新加坡及美国注册了AUDEN商标，而于2022年成立的Aupen于2023年在新加坡成功注册了AUPEN商标\u003C\u002Fspan>\u003Ca href=\\\"https:\u002F\u002Fnaipnews.naipo.com\u002F30443\u002F#%E6%A1%88%E4%BB%B6%E8%83%8C%E6%99%AF%EF%BC%9AAUPEN%E8%88%87AUDEN%E5%9C%A8%E7%BE%8E%E5%9C%8B%E7%9A%84%E5%95%86%E6%A8%99%E7%B3%BE%E7%B4%9B\\\" target=\\\"_blank\\\">\u003C\u002Fa>\u003Cspan class=\\\"\\\">。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"8KKCjSokS3\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">在这起纠纷中，Aupen被错误报道声称“IPOS建议其退让，因为IPOS会优先考虑外国投资”。IPOS在2025年9月发布新闻稿郑重澄清，从未发表过此类言论；IPOS的职责是注册知识产权并促进知识产权意识，不会在商标准予注册后向任何一方提供法律建议。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"bG9WPTLPbY\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">此案的启示有三点：\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"fLRU5j78iZ\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">其一，商标一旦完成注册即获得专用权，第三方若要挑战已注册商标，必须在IPOS或高等法院启动特定法律程序\u003C\u002Fspan>\u003Ca href=\\\"https:\u002F\u002Fnaipnews.naipo.com\u002F30443\u002F#%E6%A1%88%E4%BB%B6%E8%83%8C%E6%99%AF%EF%BC%9AAUPEN%E8%88%87AUDEN%E5%9C%A8%E7%BE%8E%E5%9C%8B%E7%9A%84%E5%95%86%E6%A8%99%E7%B3%BE%E7%B4%9B\\\" target=\\\"_blank\\\">\u003C\u002Fa>\u003Cspan class=\\\"\\\">。其二，在商标纠纷中，基于真实信息进行判断远比依赖社交媒体传言更重要。其三，新加坡的商标制度具有透明和可预期的特点，企业应通过正规法律途径解决争议。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"HXJkxNwO-u\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">四、ChildLife案解读：海外品牌的翻译版本归属权\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"D0EWzRxRqL\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2025年10月22日，IPOS就一起涉及中文品牌翻译商标的案件作出裁决。TNSG Biotech公司对中国进口商ChildLife Essentials创始人的中文商标“童年时光”申请提出异议，主张该中文标识由自己“创作并投入大量资金”，申请构成“恶意”。但IPOS发现，“童年时光”长期作为CHILDLIFE品牌的中文译名伴随产品出现在中文市场，申请人作为品牌创始人，对自己拥有该中文商标的认知是真实且合理的。最终，IPOS裁定异议不成立，申请人的商标可继续注册。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"oDKAfF5mID\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">此案的关键意义\u003C\u002Fspan>\u003Cspan class=\\\"\\\">：在新加坡商标法下，“恶意”的证明标准相当严格，异议人必须明确证明其指控，不能仅凭推测。同时，\u003C\u002Fspan>\u003Cspan class=\\\"\\\">在先使用证据充分的一方在新加坡商标争议中占据显著优势\u003C\u002Fspan>\u003Cspan class=\\\"\\\">——持续的品牌推广和使用记录，是维护权益时最有力的武器。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"V8zQrU7m3N\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">五、中国出海企业商标保护实操指南\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"wda2PW-ILT\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">1. 提前布局，“先注册商标，再进市场”\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"cO5q_lNgO5\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">中国品牌的海外商标布局常见痛点在于“有了知名度才想起注册”，极易被抢注者钻空子。建议有出海计划的企业\u003C\u002Fspan>\u003Cspan class=\\\"\\\">在产品正式进入新加坡市场前6-12个月完成商标注册布局\u003C\u002Fspan>\u003Cspan class=\\\"\\\">，不给抢注者留下任何窗口期。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"KqZA87GV59\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2. 四维度交叉检索，全方位排查风险\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"gq83zBqMoi\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">商标检索不应局限于IPOS数据库，建议覆盖四个维度：文字近似（含字母排列、发音变体）、图形视觉相似度、语义关联度（中文谐音、英文意译）、跨类别延伸冲突。特别要注意，新加坡审查员会比对全球公示中的商标申请，即使未核准注册的近似标识也可能导致驳回。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"93yO7ZvOkK\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">3. 提升商标显著性，避开“通用词”雷区\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"ReKgMGRhSW\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">避免在商标中使用行业通用词和描述性词汇。中文商标在新加坡需提供翻译与音译，更应避免“优质”“最佳”“第一”等高度描述性的词汇\u003C\u002Fspan>\u003Ca href=\\\"https:\u002F\u002Fnews.sohu.com\u002Fa\u002F1027154611_122744767?scm=10008.1479_13-1479_13-68_68.0-0.0-1-0-0-0.0&spm=smpc.content.fd-d.64.1779678417648ESLfj3W#comment_area\\\" target=\\\"_blank\\\">\u003C\u002Fa>\u003Cspan class=\\\"\\\">。可考虑将中文商标与图形元素组合申请，提升整体显著性。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"NO3FEGFFn1\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">4. 规范商品\u002F服务描述，享受费用优惠\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"Lo0pFcPhYv\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">完全采用IPOS预批准数据库中的规范商品描述，单类申请费仅需280新元；不规范则涨至410新元，相差130新元\u003C\u002Fspan>\u003Ca href=\\\"https:\u002F\u002Fnews.sohu.com\u002Fa\u002F1027154611_122744767?scm=10008.1479_13-1479_13-68_68.0-0.0-1-0-0-0.0&spm=smpc.content.fd-d.64.1779678417648ESLfj3W#comment_area\\\" target=\\\"_blank\\\">\u003C\u002Fa>\u003Cspan class=\\\"\\\">。这一差异不仅是费用问题，不规范描述还会拖慢审查进度。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"5XvcSc_T7v\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">5. 注册后持续“用”起来，并留存证据\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"PzXa1mzPc-\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">新加坡商标法要求商标真实使用以维持注册权。建议企业在注册后持续保留使用证据：新加坡本地的销售合同、发票、电商平台销售记录、广告投放截图、产品包装照片等。缺了延续性的使用证据，商标可能因“未真实使用”而被第三方撤销。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"QbEalQYS4N\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2026年，中国出海企业的商标保护意识正逐渐增强，但23%的驳回率与“煲珠公”被抢注的鲜活案例一再说明：商标出海需要的不仅仅是“去注册”的意识，更需要“会注册”的策略。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"5cYZVKomXz\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">从检索到选类，从描述规范到商标显著性，从信息核准到使用证据留存——每多准备一步，品牌在新加坡市场的安全就多一分。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"utt9J8zt1b\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>鹰飞国际\u003C\u002Fb>自2003年成立以来，始终深耕全球商务服务领域。公司总部位于美国洛杉矶，并在中国北京、深圳等核心城市设立分部，构建起横跨中美的高效服务网络。作为专业的全球商务解决方案提供商，我们致力于为企业出海提供一站式支持，核心业务涵盖：美国L1签证办理、海外公司注册、会计财税筹划、各类美国签证申请、知识产权布局（商标\u002F专利\u002F版权）、离岸银行开户、海牙认证及海外仓服务等。若您有全球商务拓展需求，欢迎致电\\n400-7227-010 或添加客服微信 yf4007227010，我们将为您定制专属出海方案。\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}}],\"version\":\"2.31.1\"}","json",{"news":232,"case":247,"faq":248},[233,237,240,243,244],{"docId":234,"fullTitle":235,"createDate":236},"dcioec206812","跨境电商卖家必读——新加坡商标注册全流程与平台合规指南","2026-06-22",{"docId":238,"fullTitle":239,"createDate":236},"dcio1ed9bdd1","2026新加坡商标注册五大政策变化——跨境电商必知的合规要点",{"docId":241,"fullTitle":242,"createDate":236},"dcioe0cdc563","2026新加坡商标注册费用全面上涨——跨境电商卖家如何优化成本？",{"docId":226,"fullTitle":227,"createDate":228},{"docId":245,"fullTitle":246,"createDate":228},"dcio13f93db6","2026新加坡商标注册大变天！官费连涨+加速通道关停，出海企业如何破局？",[],[249,252,255,258,261],{"docId":250,"fullTitle":251,"createDate":236},"dcio7c836775","Q16：新加坡商标注册后多久需要续展？",{"docId":253,"fullTitle":254,"createDate":236},"dcio98b9ef90","Q15：在Shopee或Lazada开店必须要有商标吗？",{"docId":256,"fullTitle":257,"createDate":236},"dcio026c5b8e","Q14：尼斯分类第13版对我正在申请的商标有影响吗？",{"docId":259,"fullTitle":260,"createDate":236},"dcio511297bb","Q13：2026年新加坡商标注册最大的变化是什么？",{"docId":262,"fullTitle":263,"createDate":236},"dcioe8a6ce5c","Q12：新加坡商标续展费涨了多少？"]