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 \"companyName\": \"北京鹰飞国际知识产权代理有限公司\",\n  \"description\": \"鹰飞国际拥有20年海外商务服务经验，专注美国移民、离岸公司注册、全球商标、海牙认证等一站式服务。\",\n  \"phone\": \"400-7227-010\",\n  \"icp\": \"京ICP备13027133号-2\",\n  \"icpUrl\": \"https:\u002F\u002Fbeian.miit.gov.cn\",\n  \"addresses\": [\n    { \"label\": \"北京总部\", \"text\": \"北京市海淀区马甸东路17号金澳国际写字楼716号\", \"phone\": \"010-82005688\" },\n    { \"label\": \"深圳分部\", \"text\": \"深圳市罗湖区人民南路2008号嘉里中心2509\", \"phone\": \"0755-82333250\" },\n    { \"label\": \"美国分部\", \"text\": \"1455 S. Campus Ave., Ontario, CA 91761\", \"phone\": \"626-922-6321\" }\n  ],\n  \"linkGroups\": [\n    {\n      \"title\": \"快速导航\",\n      \"links\": [\n        { \"text\": \"首页\", \"url\": \"\u002F\" },\n        { \"text\": \"关于鹰飞\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"招贤纳士\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"市场合作\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"法律声明\", \"url\": \"\u002Fregister\" }\n      ]\n    },\n    {\n      \"title\": \"热门服务\",\n      \"links\": [\n        { \"text\": \"美国L1绿卡\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"杰出人才移民\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国公司注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国商标注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国公证认证\", \"url\": \"\u002Fregister\" }\n      ]\n    },\n    {\n      \"title\": \"离岸公司\",\n      \"links\": [\n        { \"text\": \"BVI公司注册\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"中国香港公司\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"中国香港商标\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"美国银行开户\", \"url\": \"\u002Fregister\" },\n        { \"text\": \"欧盟商标注册\", \"url\": \"\u002Fregister\" }\n      ]\n    }\n  ]\n}\n","010-82005688",{"found":216,"seo":217,"column":223,"doc":225,"related":232},true,{"title":218,"description":219,"keywords":220,"image":221,"ogType":222},"2026澳洲商标新政出台，跨境电商卖家该如何应对？| 鹰飞国际","2026年澳洲商标异议答辩期延长至2个月、国际注册可部分替代。本文深度解析新政对跨境电商卖家的影响与应对策略，助您规避品牌风险。","澳大利亚商标申请,澳洲商标新政2026,跨境电商商标保护,IRHO法规,商标异议应对","https:\u002F\u002Fr2.wei.city\u002Fweb-202606-YFGJ68\u002FUploadercciurhbfu0x_2026_06_23_00_51_16.jpg","article",{"columnId":224,"columnName":132},"col9dbfc38829",{"docId":226,"fullTitle":227,"summary":228,"createDate":229,"titlePhoto":221,"content":230,"contentFormat":231},"dcio36af569b","2026年澳洲商标制度发生了什么变化？","2025年12月，澳大利亚《商标修订（国际注册、听证和异议）条例2025》（IRHO条例）正式生效，标志着澳洲商标制度迎来近十年最大规模调整。对于正在或计划进军澳洲市场的中国跨境电商卖家而言，异议答辩期延长至2个月、国际注册可部分替代本土注册、制裁合规审查加入等变化，既是机遇也是挑战。本文基于IP Australia官方文件及实务案例，深度解读新政核心内容，并提供可落地的应对策略。","2026-06-23","{\"time\":1782201089039,\"blocks\":[{\"id\":\"f5CV2UQW_u\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2025年11月，IP Australia正式发布《商标修订（国际注册、听证和异议）条例2025》（IRHO Regulations），对《1995年商标条例》进行了系统修订。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">该条例分两批生效：Schedule 2-4及6-7于2025年11月19日生效，Schedule 1和5于2025年12月19日生效。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">以下是三项对跨境电商影响最为直接的变化：\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"qieMlZ0wJh\",\"type\":\"table\",\"data\":{\"withHeadings\":true,\"content\":[[\"\u003Cspan class=\\\"\\\">新政内容\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">旧规\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">新规\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">生效时间\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">对卖家的影响\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">异议答辩期\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">1个月\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">2个月\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">2025.12.19\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">应对异议的时间更充裕，但也意味着对手有更充足时间准备\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">国际注册替代\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">仅支持全部替代\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">支持部分替代\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">2025.11.19\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">马德里指定澳洲可仅替代部分商品\u002F服务，保留原有权利\u003C\u002Fspan>\"],[\"\u003Cspan class=\\\"\\\">制裁合规审查\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">无\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">新增拒绝注册理由\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">2025.11.19\u003C\u002Fspan>\",\"\u003Cspan class=\\\"\\\">涉及被制裁实体将直接被拒\u003C\u002Fspan>\"]]},\"tunes\":{\"tableColor\":{}}},{\"id\":\"l8ZB4VgQQ0\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">📌 变化一：异议答辩期从1个月延长至2个月\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"C5yGqg_sAv\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">根据Schedule 1，提交“答辩意向通知”（Notice of Intention to Defend, NID）的期限从此前的1个月延长至\u003C\u002Fspan>\u003Cspan class=\\\"\\\">2个月。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">这一变化适用于商标注册异议、非使用撤销申请、指定澳大利亚的国际注册延期保护以及非使用终止保护申请等所有异议程序。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"t8DnZLHpJL\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">鹰飞国际实战提示：\u003C\u002Fspan>\u003Cspan class=\\\"\\\">\u003Cspan> \u003C\u002Fspan>根据我们服务过300+跨境电商案例的经验，2个月的答辩期对卖家是把“双刃剑”——您有更充分的时间准备证据和聘请专业代理，但异议方同样拥有更充裕的时间构建异议理由。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">建议在商标公告后立即启动异议监控机制，不要等到收到异议通知才开始准备。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"_NOhB-_0PN\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">📌 变化二：国际注册可“部分替代”本土注册\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"3XyT7-XV35\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">Schedule 2引入了“受保护国际商标的部分替代”（Partial Replacement of Protected International Trade Mark）机制。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">此前，通过马德里体系指定澳大利亚的国际注册若要替代已有的澳大利亚本土注册，必须是“全有或全无”——要么全部替代，要么不替代。\u003C\u002Fspan>\u003Cspan class=\\\"\\\">新规允许商标持有人\u003C\u002Fspan>\u003Cspan class=\\\"\\\">仅对部分商品或服务进行替代\u003C\u002Fspan>\u003Cspan class=\\\"\\\">，同时保留其他部分的原有注册权利。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"znYNg_OO6K\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">这意味着什么？假设您早期在澳洲注册了涵盖5个类别的本土商标，后来通过马德里体系指定了澳洲，但只想更新其中3个类别的商品描述——现在您可以做到，而不必担心失去另外2个类别的保护。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"wHCDbIN5uf\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">📌 变化三：新增制裁合规审查拒绝理由\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"URHBDPig0-\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">Schedule 3新增了一项拒绝理由：如果一项指定澳大利亚的国际注册（IRDA）的保护会导致资产直接或间接地被提供给受《2011年自治制裁法》或《1945年联合国宪章法》制裁的个人或实体，IP Australia有权予以拒绝。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"VjroLzcRSz\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">对于跨境电商卖家而言，这意味着\u003C\u002Fspan>\u003Cspan class=\\\"\\\">在申请商标前需要确认品牌关联方、供应链上下游不存在被澳大利亚制裁的主体\u003C\u002Fspan>\u003Cspan class=\\\"\\\">，否则商标申请可能在形式审查阶段就被直接驳回。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"98oeKCymFr\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">新政对跨境电商卖家的具体影响有哪些？\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"fHuF6Okqef\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">核心结论：新政对使用马德里体系的中国跨境电商卖家影响最大，但纯本土申请的卖家同样需要关注异议程序的变化。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"sHrmq2EAWi\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">1. 对马德里体系申请人的影响\u003C\u002Fspan>\",\"level\":4},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"USys-waoIt\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">如果您通过马德里体系指定澳大利亚：\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"Nmbt9jBM7V\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[{\"content\":\"更灵活的商标组合管理：部分替代机制允许您根据实际业务需求，精准调整在澳保护的商品\u002F服务范围，无需承担“全盘替换”的风险\",\"items\":[]},{\"content\":\"更清晰的审查流程：IRDA的审查流程得到明确——如果审查员发出撤销接受意向通知，IRDA将暂停而非自动进入保护状态，给持有人留出回应时间\",\"items\":[]}]}},{\"id\":\"AEbr7fjycT\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">2. 对纯本土申请人的影响\u003C\u002Fspan>\",\"level\":4},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"-aLYNr98ow\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">即使您不通过马德里体系、直接向IP Australia提交申请：\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"g-gTN-1FIs\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[{\"content\":\"异议程序时间轴调整：2个月的答辩期同样适用于本土申请的异议程序\",\"items\":[]},{\"content\":\"听证程序优化：申请人若请求听证，现在可以推迟接受而无需单独申请延期\",\"items\":[]}]}},{\"id\":\"6aJMMsFjtT\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">3. 对全体申请人的影响\u003C\u002Fspan>\",\"level\":4},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"Rz74HFkbOe\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">无论通过哪种途径申请，以下两点都值得关注：\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"OmjLkTlEgE\",\"type\":\"list\",\"data\":{\"style\":\"unordered\",\"items\":[{\"content\":\"证据规则精简：听证和证据处理程序得到简化，旨在减少不必要的复杂性和行政负担\",\"items\":[]},{\"content\":\"更贴近国际标准：整体改革旨在使澳洲商标实践与国际规范接轨，对跨国品牌管理更为友好\",\"items\":[]}]}},{\"id\":\"rM09VRfPKR\",\"type\":\"header\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">跨境电商卖家2026年澳洲商标申请行动清单\u003C\u002Fspan>\",\"level\":3},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"UaIs0ObQ5Q\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cspan class=\\\"\\\">核心结论：新政窗口期是优化澳洲商标布局的最佳时机，建议从以下五个方面立即行动。\u003C\u002Fspan>\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}},{\"id\":\"HMr9gZ-6q_\",\"type\":\"list\",\"data\":{\"style\":\"ordered\",\"items\":[{\"content\":\"盘点现有澳洲商标组合\",\"items\":[]},{\"content\":\"更新内部异议应对流程\",\"items\":[]},{\"content\":\"审查供应链制裁合规\",\"items\":[]},{\"content\":\"提前准备使用证据\",\"items\":[]},{\"content\":\"关注IP Australia后续指引\",\"items\":[]}]}},{\"id\":\"llz3EZxhrV\",\"type\":\"paragraph\",\"data\":{\"text\":\"\u003Cb>鹰飞国际\u003C\u002Fb>自2003年成立以来，始终深耕全球商务服务领域。公司总部位于美国洛杉矶，并在中国北京、深圳等核心城市设立分部，构建起横跨中美的高效服务网络。作为专业的全球商务解决方案提供商，我们致力于为企业出海提供一站式支持，核心业务涵盖：美国L1签证办理、海外公司注册、会计财税筹划、各类美国签证申请、知识产权布局（商标\u002F专利\u002F版权）、离岸银行开户、海牙认证及海外仓服务等。若您有全球商务拓展需求，欢迎致电\\n400-7227-010转0 或添加客服微信\\nyf4007227010，我们将为您定制专属出海方案。\\n\\n\"},\"tunes\":{\"alignmentTune\":{\"alignment\":\"left\"}}}],\"version\":\"2.31.1\"}","json",{"news":233,"case":248,"faq":249},[234,235,238,241,245],{"docId":226,"fullTitle":227,"createDate":229},{"docId":236,"fullTitle":237,"createDate":229},"dcioc90edb29","2026年澳大利亚商标注册到底要花多少钱？",{"docId":239,"fullTitle":240,"createDate":229},"dcioe286e0cf","澳大利亚商标申请最常见的驳回理由有哪些？",{"docId":242,"fullTitle":243,"createDate":244},"dciocf1a181d","中国企业狂飙澳洲商标榜！年申请暴增45%，品牌出海正当其时","2026-05-27",{"docId":246,"fullTitle":247,"createDate":244},"dcio527b1df7","澳洲商标迎重磅改革！马德里“部分替换”机制上线",[],[250,253,256,259,262],{"docId":251,"fullTitle":252,"createDate":229},"dciof08018aa","Q18：我的澳洲商标被他人侵权了，怎么维权？",{"docId":254,"fullTitle":255,"createDate":229},"dcio73f811cb","Q17：有人在澳洲抢注了我的品牌商标，我该怎么办？",{"docId":257,"fullTitle":258,"createDate":229},"dcioac381ff9","Q16：澳洲商标被驳回了，还有机会再申请吗？",{"docId":260,"fullTitle":261,"createDate":229},"dcioe7578aa9","Q15：澳洲商标注册后，亚马逊品牌备案需要什么条件？",{"docId":263,"fullTitle":264,"createDate":229},"dcio12f655a2","Q14：TM Headstart和标准申请有什么区别？"]